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Richmond Lands Southwest as Travelers Support Airline Competition


Southwest’s launch at RIC in November 2013 ushers in a new era of low fares on more flights to more destinations.


The campaign to preserve and enhance airline competition is working as more travelers are choosing to fly on our low cost carriers, AirTran/Southwest and JetBlue. These air carriers are experiencing double-digit increases, a change that contributed to Southwest Airline’s decision to serve Richmond as it converts AirTran operations to Southwest.

Southwest’s announcement is a major boost for Richmond travelers, providing access and lower fares to the cities served by the nation’s largest domestic carrier—the airline that was ranked #1 by Consumer Reports for customer service in 2011. Service that includes free checked bags and lots of LUV.

The presence of low cost carriers has a recurring, annual economic impact unlike any other activity in Greater Richmond. Competition delivers an estimated $80 million per year in ticket cost savings and offers a vital enticement for convention and visitor business.

When it comes to airfare competition at RIC, the individual choice that you make to include AirTran/Southwest and JetBlue in your travel plans makes all the difference in the world. You and your fellow residents are demonstrating your power to preserve competition. And your “vote for competition” will create opportunities for more direct service from Richmond to popular destinations across the country.

Save Low Fares, Richmond!

Kim Scheeler
Greater Richmond Chamber


Business Travelers Lead the Campaign for Competitive Airfares

We need you to join the dozens of companies, non-profit organizations and governmental bodies who have pledged their commitment to Save Low Fares. Those companies have established travel policies and monitoring practices to ensure that their employees are flying on the low cost carriers. Most important, they are consistently communicating to employees and suppliers the importance of supporting low cost carriers to ensure airline competition. Learn how you can be involved by contacting us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Thank You Campaign Supporters


More and more companies and organizations are recognizing the positive impact these airlines have on their bottom-line and the Region, and they are actively engaging their employees to show their support.

Avanti Markets
Avis Budget Group
B&P Benefit Solutions
Children's Museum of Richmond
City of Richmond
The Doubletree by Hilton Hotel Richmond Airport
EAB Research
Chesterfield County
Christian and Barton
Covington Travel

ECPI College of Technology
Exclusive Staffing
Greater Richmond Convention Center
Greater Richmond Partnership
GreatScapes & More
Gresham, Smith and Partners
Hanover County
Have Site Will Travel
HCA Virginia
Health Savings Administrators
Henrico County
Hospice of Virginia

Hyatt Place Richmond Innsbrook
Junior Achievement of Central Virginia
LaDifference, Inc.
Markel Corporation
M&T Bank
Nurse Finders
Retail Merchants Association
Richmond District Planning Commission
Richmond International Raceway
Richmond Metro Convention and Visitors Bureau

Richmond Raiders, LLC
Shamin Hotels
Sports Backers
Spott-on Consulting, LLC
SpringHill Suites by Marriott Richmond Northwest
Troutman Sanders
Ukrop's Homestyle Foods
Williams Mullen
Valentine Richmond History Center
Venture Richmond
Virginia Asset Management

If you would like to join our list of supporters, please email This email address is being protected from spambots. You need JavaScript enabled to view it. .

Campaign Update

The Save Low Fares campaign is reaching out to the Richmond business community for action, and they are responding by flying on the low-cost carriers more often. AirTran and JetBlue's load factors on their primary business routes- Atlanta and Boston, respectively- are matching or surpassing legacy airline competitors' for the same destinations. Companies and organizations across the Region are aiding in the effort and making a difference. They are encouraging employees to fly on AirTran and JetBlue, even if it's up to $100 more expensive.

In addition, the four major jurisdictions-Chesterfield, City of Richmond, Hanover, and Henrico- in the region have come together and expressed their support for the campaign, each adopting resolutions in support of airline competition and the use of low-cost carriers. And, the Richmond Regional Planning District Commission, the Richmond Metro Convention and Visitors Bureau, Greater Richmond Partnership, Retail Merchants Association, as well as campaign champion Greater Richmond Chamber are behind the effort.

We have made significant progress, but there is still work to be done. Richmonders need to keep supporting our low cost carriers so they will maintain and expand their flight schedules. Your support for AirTran now also will send a loud and clear message that Richmond will be great city for Southwest.